1. Client Fernando Milagros
2. Tittle Work Creative Direction
3. Creative Director Matías Contreras
4. Grphic Designer Matías Contreras
5. Year 2019 
6. Tags Audiovisual, Branding, Concept, Creative Direction, Graphic Design and Motion Graphic

Fernando Milagros, part of the new wave of Chilean musicians of the 2010's, began recording and self-producing his first demos in the garage of his house (Vacaciones en el patio de mi casa, 2007), until finally in 2011 with great success from his album San Sebastián decided to devote himself to music full time.

After several albums without giving so much attention to the graphic and visual part, Fernando, contacts us to do his entire graphics and visual campaigns of his album "Serpiente".

First we decide to do a tarot card for every single song of the album so then the make a dropping campaign for almost two month sharing in social media an extract of the songs with the card. 

The label made the decision to release two singles and for that we designed two covers for that.

To encompass all of Mr. Fernando's ideas for the front and back covers of his album, we had to take all the elements already created and make them coexist, and here are the results.