1. Client Zoo York
2. Tittle Work Forever Kids
3. Creative Director Matías Contreras
4. Photographer Diego Astorga
5. Year 2018
6. Art Director Fernando Vial
7. Tags Campaign, Art Direction, Creative Direction Concept, Photography, Graphic Design
2. Tittle Work Forever Kids
3. Creative Director Matías Contreras
4. Photographer Diego Astorga
5. Year 2018
6. Art Director Fernando Vial
7. Tags Campaign, Art Direction, Creative Direction Concept, Photography, Graphic Design
This is was par of the work we did for Zoo York for the Children’s Days for in 2018 .
As the brand did not have small clothes for children, the challenge was to conceptualize the campaign. To take this commercial date, we had to turn it around and we used the concept of forever kids and thus we were able to put everthing together in a campaign that would allow us to execute in a clean and simple way.
The Event
To articulate the campaign even more, we made an installation in the main showcase of Santiago, Chile, the GAM cultural center, to later hold an event which consisted of putting on the most listened to artists in the country (Polima WestCoast, Ceaese and Yung Cister). to play inside the showcase, giving a free show for everyone, which was attended by more than 1000 people.
